Why do research

1. Using Jury Research as a Reality Check
2. Using Jury Research to Test Demonstrative Exhibits
3. What is "Successful Litigation"?
4. Using Jury Research to Test Jury Instructions and Verdict Form
5. Using Jury Research to Test Graphics
6. The Mitigation of Surprise
7. Penny Wise and Pound Foolish
8. What's the difference in Court ordered Summary Jury Trials and a Mock Trial? Isn't a Summary Jury Trial enough?
9. What You Don?t Know Will Hurt You

10. The Myth of Jury Research as Voo Doo

    Now that jury research and consultation, including mock trials, focus groups, attitude surveys, jury selection services, and witness preparation assistance have been around for decades, it is always surprising to hear an attorney or an adjuster describe jury research as "voo doo." The characterization of jury research as voo doo implies that something magical, mystical, and/or improper will take place or that the party retaining a jury consultant somehow has a power over his/her client, the ability to unfairly control the outcome of the case, or worse. Many jury consultants are professionals with advanced degrees who employ scientific methods to conduct their research. In addition, there is a sizable body of social science research, conducted by well respected academics, upon which jury selection decisions are based. Although some people might argue that jury selection is more of an art than a science, many top trial lawyers and litigators would never consider going to trial, or even mediation, without working with a jury consultant first. Jury research and consultation provide a wealth of valuable information that cannot be obtained via any other means. This myth of jury research is merely a myth that results from misinformation and a misguided view of today’s sophisticated research techniques.

    Contact the scientists at Magnus for information on debunking the myths related to jury research.

    
    
11. Using Jury Research to Evaluate Risk
12. What do Your Clients Think about YOU?