Why do research

1. Using Jury Research as a Reality Check
2. Using Jury Research to Test Demonstrative Exhibits
3. What is "Successful Litigation"?
4. Using Jury Research to Test Jury Instructions and Verdict Form
5. Using Jury Research to Test Graphics
6. The Mitigation of Surprise
7. Penny Wise and Pound Foolish
8. What's the difference in Court ordered Summary Jury Trials and a Mock Trial? Isn't a Summary Jury Trial enough?

9. What You Don?t Know Will Hurt You

   Are you wondering what jurors will say about your case? Are you wondering what kind of people will be good or bad jurors for your upcoming trial? Are you certain you know how to handle sensitive case issues? Have you never handled a case exactly like this one? If you are a plaintiffs’ attorney, do you know whether or not you are likely to obtain larger damages than the amount you are being offered at mediation? If you are a defense attorney, do you know whether a jury will award more than what your client has authorized you to settle the case? Do you think you have a good grasp of your case’s strengths and weaknesses, but your client sees things differently? Are you well equipped to present complex commercial case facts in a manner that is comprehensible to the average juror? Are you certain you have covered all your bases prior to mediation, arbitration, or trial? Are you certain about what you don’t know to the same degree you are certain about what you do know?

   Contact Magnus - We are in the business of answering these questions, and more.

   
   
10. The Myth of Jury Research as Voo Doo
11. Using Jury Research to Evaluate Risk
12. What do Your Clients Think about YOU?