Why do research

1. Using Jury Research as a Reality Check
2. Using Jury Research to Test Demonstrative Exhibits
3. What is "Successful Litigation"?
4. Using Jury Research to Test Jury Instructions and Verdict Form
5. Using Jury Research to Test Graphics
6. The Mitigation of Surprise

7. Penny Wise and Pound Foolish

   There is no denying that our nation’s current economic crisis has everyone, including the attorneys who are Magnus’ clients, reexamining their spending habits. As we all know, litigation is expensive. All lawsuits include costs such as court reporters and experts. In these tough times, lawyers who are trying to cut costs may believe using a jury or graphics consultant is a luxury they can do without. This is a mistake! Using the services of a jury consultant, especially early in a case, allows attorneys to understand how their case issues will be judged by the eventual decision makers. Armed with this knowledge, parties to the litigation can make informed decisions about the best resolution for the case. And, the litigation process can be focused and streamlined, resulting in considerable savings of time, effort, and money - thus, optimizing litigation outcomes.

   
   
8. What's the difference in Court ordered Summary Jury Trials and a Mock Trial? Isn't a Summary Jury Trial enough?
9. What You Don?t Know Will Hurt You
10. The Myth of Jury Research as Voo Doo
11. Using Jury Research to Evaluate Risk
12. What do Your Clients Think about YOU?