Why do research

1. Using Jury Research as a Reality Check
2. Using Jury Research to Test Demonstrative Exhibits
3. What is "Successful Litigation"?

4. Using Jury Research to Test Jury Instructions and Verdict Form

   The benefits of conducting pretrial or premeditation jury research are numerous. One under appreciated benefit of jury research is in testing the jury instructions and verdict form that will be used at trial. On countless occasions, the results of Magnus' jury research have revealed serious problems with jurors' understanding of the proposed questions on the verdict form. In that attorneys usually have the ability to craft the wording of verdict form questions, testing alternate versions with mock jurors is a useful tool to ensure jurors' comprehension of the questions. The order of the questions, although not as subject to modification as the wording, is also something that can be tested for maximum impact with jury research. Similarly, special jury instructions, particularly those which must be customized for a particular case, can also be drafted in a way to maximize jurors' comprehension.
   
   Contact Magnus to test jurors' comprehension of jury instructions and verdict forms for your upcoming cases.

   
   
5. Using Jury Research to Test Graphics
6. The Mitigation of Surprise
7. Penny Wise and Pound Foolish
8. What's the difference in Court ordered Summary Jury Trials and a Mock Trial? Isn't a Summary Jury Trial enough?
9. What You Don?t Know Will Hurt You
10. The Myth of Jury Research as Voo Doo
11. Using Jury Research to Evaluate Risk
12. What do Your Clients Think about YOU?