Why do research

1. Using Jury Research as a Reality Check
2. Using Jury Research to Test Demonstrative Exhibits

3. What is "Successful Litigation"?

   Success has many definitions. While it is obvious that an outright verdict for the plaintiff or for the defendant is a success for the side obtaining the verdict, there are other definitions of success in litigation. For a plaintiff, obtaining the desired damages while limiting comparative or contributory liability is true success. For a defendant, a verdict "lower than it might have been" may be success. Magnus has worked with defense clients who believed a $5 million verdict against them was success because the demand was many times that amount. Magnus develops strategy and graphic recommendations, themes, and voir dire questions to improve the likelihood of success. Our clients have repeatedly told us that Magnus' involvement in their cases has facilitated a better understanding of what success means. Better decisions are made and better outcomes are achieved than is ever possible without the information provided by jury research. A final note regarding successful litigation is the client's perception of success: absent jury research, it will never be possible for an attorney to assure his or her client that everything possible was done to achieve a successful outcome.
   
   Magnus provides Insights for Success^TM.

   
   
4. Using Jury Research to Test Jury Instructions and Verdict Form
5. Using Jury Research to Test Graphics
6. The Mitigation of Surprise
7. Penny Wise and Pound Foolish
8. What's the difference in Court ordered Summary Jury Trials and a Mock Trial? Isn't a Summary Jury Trial enough?
9. What You Don?t Know Will Hurt You
10. The Myth of Jury Research as Voo Doo
11. Using Jury Research to Evaluate Risk
12. What do Your Clients Think about YOU?